T-Mobile
In the summer of 2007, T-Mobile’s agency needed a firm to staff, manage and execute promotional campaigns at 14 T-Mobile stores around the country for a one week campaign to drive traffic to the designated stores. Drawing on its national network of Brand Ambassadors, Sniper had staff in place in less than a week and the influx of customers had lines forming outside most of the stores. Three months later, T-Mobile’s agency came back to Sniper for an even larger campaign for the launch of the new T-Mobile sidekick and once again, Sniper delivered.  With the results driven by each of those campaigns, when T-Mobile partnered up with Motorola for the Motorola ROKR phone, the team turned again to Sniper Marketing and an outgoing team of Brand Ambassadors took to the streets and stores, engaging customers and driving sales of the ROKR.

AKC/Eukanuba National Championship
Some times promotions sell themselves, some take an unusual approach to reach the target audience. When the agency promoting the AKC Eukanuba Dog Championships in Long Beach wanted to drive attendance to the show, they came to Sniper with a simple request: “Find us some dog lovers, quickly!” Sniper’s teams descended on dog parks, pet stores and beaches throughout Southern California and enthusiastically engaged dog lovers to tell them about the event and its later television airing, successfully driving thousands to the event.

Norelco
Can body grooming or shaving be something that has consumers doing a double-take and wanting to know more about what they just saw?  For the agency responsible for launching the new Philips Norelco product-line, they had a great product to market and had developed a campaign with an edge for the Bodygroom.  For a promotion that made their message stand-out, Sniper Marketing dispatched a team of Brand Ambassadors to take to the busy streets.  Knowing they’d need to make an impact as consumers rushed about their daily lives, the Brand Ambassadors took to the streets at 5am clad in boxers, a bathrobe, a bit of “extra” chest-hair and the Norelco Bodygroom.  Heads turned, questions about the product flew, traffic to the ShaveEverywhere site climbed and sales followed.

SmartCare Family Medical Centers
How do you create excitement about family healthcare clinics at Walmart? For SmartCare, the answer was simple – turn to Sniper Marketing. Beginning with a free flu-shot clinic & campaign at busy pedestrian malls and continuing with an eight-week campaign of Brand Ambassadors at 13 locations, customer traffic at each clinic increased more than 40% leading the company to expand operating hours and staff to accommodate the growth in business.

Peloton Condominiums
Real estate should sell itself, but with so many sources for information these days, developers have to find new ways to drive consumers to their properties.  Some promotions call for a high-impact “wow” factor, but for the agency representing the Peloton Condominiums, it was all about what was “on the inside” and the key was getting a few moments of consumers’ attention.  Sniper Marketing dispatched a friendly team of Brand Ambassadors to engage consumers with a “Random Act of Kindness” including offering hot-coffee or cocoa to morning commuters.  Time to pour coffee gave the Brand Ambassadors the few minutes to tell them about some of the great features available and the special offers available on remaining units. 

Club Home
When Ameristar Casinos set out to reshape the nightlife industry in the Midwest as part of their $265 million renovation of the company’s St. Louis Casino Resort & Spa, they turned to Sniper Marketing to manage the promotional campaign leading to the highly anticipated opening of Club Home at Ameristar. Sniper assembled and managed a team of more than 30 Brand Ambassadors that were dispatched across the region for the four months leading up to the December 2007 opening. The result: A wildly successful opening, consistently packed nightclub and table reservations booked solid every night for the next month.

Tao Las Vegas
Say the words “Las Vegas Nightclub” and the picture that comes to most people’s minds who have sought the ultimate Vegas experience is of Tao Nightclub at The Venetian. When the NYC establishment opened what was to become the standard-bearer of Las Vegas nightlife, Sniper Marketing was retained as Promotions Director for the venue’s opening and first year of operations. During that year, Sniper managed a team of local Brand Ambassadors as well as a national outreach campaign and Tao Las Vegas became the most profitable restaurant/nightclub in America.

SpinRecords
Standing out in a crowded field of music companies can be a difficult task and for this company, required a non-traditional approach to gain visibility. Sniper Marketing was brought on board and executed a national campaign to promote the company’s record label, website and affiliated artists through street promotions, bar/club events and strong presence at festivals across the U.S. As a result of the high-profile created by the Sniper campaign, the company and its executives were featured in dozens of publications nationwide and several of its bands went on to be offered major label recording contracts.